Subject Line: We've got a new lewk Why we love it: The subject line cuts right to the chase. Rebranding campaign example from Dunkin' Donuts Although Dunkin' faced a good amount of backlash from customers, after a year of testing, it decided to move forward with the rebranding because the company had a well-thought-out strategy that aimed to position the company as a lifestyle brand. Applying Your New Brand to Your Company Uniforms. For example, if a home and office furniture shop is selling new chairs with a bonus for a limited time, they may send a promotion announcement to their customers to let them know. and outs of Real Estate. Hate it? The changes will be effective from [Date] on every platform. While I havent researched much on the history of the organisation, theyre are related to the US investment management company BlackRock, with $6.3 trillion (AUM) asset under management. Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. We would like to take some time and thank you for your time with us. But when done right, a brand transformation can bring exciting new opportunities for growth. This post is an example of a rebranding announcement email sent by large corporate brand to its audience. Having a plan written down for when you want each part of your rebranding completed can help all those involved stay on track for the announcement, so write down your goals and feelings about the rebranding. Gr8 Comeback: 8393 Creative wants to turn ideas into great brands, 8393 Creative Launches Nonprofit Organization to Empower Youth Creative Thinkers, Pure Zen Dentistry Hires 8393 Creative for New Web Design, Von Watts Graphics LLC Sponsors Nikas Village, 4 Marketing Strategies that are Guaranteed to Work, Zero Cost Strategies for Attracting your Targeted Audience, GoDaddy Hacked: 5 Ways to Secure Your WordPress Site. Make sure to add a clear call-to-action (CTA). Here are some tips to follow when creating an announcement email: Start with a clear subject line:A clearsubject lineincreases the likelihood of recipients opening your email. Your email address will not be published. We want to. Its now a complete marketing platform for small businesses. But with the new approaches in business strategy and with the ambition to serve global audiences, the brand needed to have a more unifying design. Not only did the telecom giant upgrade its services, but it also wholly streamlined its business architecture. The event will kick off at 2 pm.If you want to enroll in this contest, click on the button below, and well email you the promo code. We welcome your comments, questions and advice. Announcing a new brand externally is another thing altogether.). Its now a service that covers everything from food deliveries to large transports. Here are some key things you should know. [add a CTA download button for the app]. P.O. The national drugstore dropped the Caremark from its brand and replaced it with Health in 2014. It not only informs them of the email content, but you can also use it to grab their attention. across the company. Unlock growth. Think about your current customer base and what type of brand values they are searching for. In moments of stress, remember that your company's rebranding efforts will pay off with careful planning and smart work. Your goal is to keep attracting leads and maintaining existing customers, so don't lose your website's appeal, ease of use, and readability. Siemens used a very traditional corporate design for its brand identity. Youll start to see changes to our identity system, website, social media profiles, and our new visual brand signature. Lake Butler, FL 32054, 4130 NW 37th Place, Ste A Brand managers and email marketers looking to improve their email copy. New business cards are on the way. An example of a rebranding would include a clothing store shifting its offerings from women's wear only to family clothing. Siemens is a corporation with over 170-year history. By adding movies and LEGO-themed entertainment venues to the franchise, LEGO extended its brand of fun and delight to new areas. We have made it our purpose to grow with intention as individuals and as a team. Australian Energy Foundation (previously Moreland Energy Foundation) has spent years serving its local communities. If you enjoy social media, please connect with us. Ive used MailChimp in the past, and all the newsletters have been responsive in nature. The travel company unveiled its rebrand in 2014. The famous toy company, now nearly 90 years running, had at one time grown stale and outdated. From major changes like your new logo, down to the small aspects such as rounded corners, treat every detail as important. Remember to enjoy the process, and look forward to the benefits your company will enjoy once the dust has settled and your work is done. (It's intended to be used internally. With our Free Forever plan you can send emails to up to 2,500 of your subscribers. It helps me read faster, take notes and share ideas with my friends quickly. Cloud Migration: Tips to Complete a Successful Migration to AWS and Microsoft Azure, The Digital Marketers Guide to Rebranding, 5 Incredible Examples of Successful Rebranding, Professional Certificate Program in Digital Marketing, Advanced Certificate Program in Data Science, Digital Transformation Certification Course, Cloud Architect Certification Training Course, DevOps Engineer Certification Training Course, ITIL 4 Foundation Certification Training Course, AWS Solutions Architect Certification Training Course. Our mission is to help you take your team, your business and your career to the next level. Envato Elements gives you unlimited access to 2 million+ pro design resources, themes, templates, photos, graphics and more. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. Although a refreshed look for the brand was necessary to make the channels more attractive to new audiences. See if your business is eligible for a tax credit of up to $26K per employee! Tupperware is best known for its durable household products. Here's an example of a promotion announcement email: Dear fellow staff, We have some exciting news! Or, if your company will soon be replacing its cars and vans with new vehicles, you might decide to wait until you can apply your brand to the updated fleet. Occasionally, companies decide to rebrand themselves. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. Use graphics to make your email more engaging:For example, if your dog food company is launching a new product, you can add the products image to generate excitement. The startup had quite a success as a personal cloud storage service. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. Subject: Announcement Regarding Rebranding. Gaebler Ventures. From its logo design to print materials and office designs used classic designs that you usually see in corporate documents from the 80s. The email marketing software DSP has used is MailChimp and theyre pretty great. Company Rebrand Announcement NEWS | Jan 11, 2022 | by Arcmed Group Diba Industries and Bio-Chem Fluidics are rebranding as Arcmed. The newsletter is brilliantly written, and I wont be analysing the content in this post. With Sender, Sending emails is easy. The rebranded Mailchimp uses an entirely new color palette with a new font, logo, wordmark, and a new approach to visuals by using hand-drawn illustrations. Keep your announcement emails brief and go straight to the point. What this means for our existing clients is that its business as usual with more capabilities offered for you. And for the home parties where theyre sold a relic of the 1970s the company hadnt been able to shake until a rebrand. Are you rebranding a company? Therefore, all stationery must follow proper brand guidelines. This creates unwanted friction in the experience something that can be easily avoided with some edge-case testing. The tone is conversational and inviting. Jones suggests asking the following questions: In this process, consider the different roles required: leadership team, marketing team, design, copywriting, legal and HR, Jones said. An all-out rebranding for a large organisation is an intense activity that requires an immense amount of coordination across multiple teams. Including the logo, website, print publications, posters, and even its brand sounds. Social media is an important marketing tool to announce your rebranding. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. Since rebranding should be a slow, calculated process, you cant do everything at once. The consistent representation of these core colors helps reinforce the distinctiveness of the Company X brand. I often suggest doing a customer focus group to kick things off, to get a better idea of what your customers think of you right now, Barry said. Please contact the developer of this form processor to improve this message. If those have changed, it may be time to tweak your name. The mascot monkey was used everywhere. This puts us in the position to be more competitive with current agencies, and offer more capabilities to our clients. After your website has been overhauled with your new brand, apply the rebranding to your LinkedIn page, Facebook Page, Twitter, YouTube Channel, Google+, Instagram, Pinterest. Why we like this announcement email: The #Greatness and social network icons seamlessly integrate social media marketing with an email campaign. Or in their own words to celebrate and liberate the diversity of beauty. The Rebranding: High priced clothing is always going to be attractive to gangs, but Burberry took the initiative in reinventing itself, putting a sexy spin on utility clothing and getting endorsements from well-known and well-liked celebrities. In many ways, your company's uniforms are an effective means of communicating your new brand. In order to maintain the integrity of our new brand, it has to be adopted and supported by everyone in the Group. Those deep roots give the rebrand meaning, instead of just randomly choosing fonts and colors. Rebranding: A Letter From Our President & CEO. Rebranding is the perfect opportunity to tie into marketing opportunities. 25 Inspiring Rebranding Examples Whether you're looking for inspiration for your own rebranding projector just love a good before and afterthese diverse brands strike the perfect balance by focusing their messaging, elevating their aesthetic, and creating a stronger brand experience at every level. Use these updated corporate decks for your next presentation [link to new corporate decks]. So if necessary, order a new sign that's designed specifically to fit the new logo. The rebranding of LEGO was so successful it has been called the most significant turnaround in corporate history. Staff will be clearer on your purpose, vision and values. Keep it positive. Keeping your audience informed will prevent the rebranding from backfiring and causing frustration. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. The Tupperware rebrand underscores the importance of caring for the emotional value of your brand, particularly if your brand has been around for quite some time or has a large customer base. Listen and Monitor The final step in the rebranding process is to listen and continue interacting with your fans on social media. We're releasing an updated brand . What You Can Learn: The most well-loved brands can become lost in a crowded industry. (It's intended to be used internally. The container brand has been a U.S. staple for decades, but the Tupperware party style of sales was not keeping up with the 21st-century e-commerce demand. However, please know that we are anything but divided. Color provides a strong visual link to our brand identity across a wide range of applications. What You Can Learn: Rebranding can be a tool for positive change. We're Excited to Announce that We're Rebranding As valued clients, we're excited to announce that as of January 2017, we're rebranding. Keeping the same email signature long after the rebrand, especially if it contains old logos or information, can be particularly confusing for customers. If you have any suggestions or questions, please contact us at [Contact Number]. Chances are, your audience turns to your website when searching for deals, coupons, promos, news and updates. leverage it again and again to the Dear [Recipient Name], As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy. Lists of Venture Capital and Private Equity FirmsFranchise Opportunities ContributorsBusiness Glossary. Its customers were already familiar with the shortened version due to the tagline, America Runs on Dunkin.. A Digital Marketing specialist training covers all areas of digital marketing. To Our Valued Clients and Supply Partners, As many of you may have already observed, United Packaging has recently re-branded our company. Formerly known as "United Packaging Supply Company", the new UNITED PACKAGING better reflects who we are as . Write a catchy introduction:Greet your recipients and say what the announcement is about in the first two sentences of the email. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and wed like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. Now lets get back to the brands rebranding announcement newsletter. Trello also manages to slip in a teaser of their referral program in the final line of the main email body, Get Free Gold.. But, with the improvements in the product features and the shift in target audiences, the company wanted people to take them more seriously. How to Make Money in Retirement: A Guide to Turning 5 Strategies for Building Brand Trust Through Video, Do Not Sell/Share My Personal Information, Limit the Use of My Sensitive Personal Information. Rebranding announcement - examples We've gathered three interesting examples of how brands from different sectors went about their transition. This new brand identity gave Mailchimp a bold yet more creative look. Required fields are marked *, {{#message}}{{{message}}}{{/message}}{{^message}}Your submission failed. The new brand identity and freshly revamped app better reflect our market-leading vision and clearly demonstrate the breadth and depth of what we will bring to the region and globe. Thats why its important to communicate your rebranding in a clear and concise way. Its important to write clear and concise subject lines for announcement emails. Draft up a press release and get it in front of key media outlets in your industry. There you have it. Refresh, reboot or overhaul?" "What's our timeline?" Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. When Eircom Irelands largest telecommunications company shortened its name to Eir, it became the largest rebranding in Ireland in the last 20 years. PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc. Mohawk Options Crystal White, an eco-conscious paper made from post-consumer waste.]. For marketers, a constant sense of curiosity and observation is key to becoming successful. This is how the email looks like in Apples default iOS Mail app. It was also one of the first companies to use chatbots to take orders via social media, meeting customers where and how they spend their time. You can get in touch with him on Twitter. The redesign introduced new colors to the palette, mainly to represent diversity. The company even designed its own font, with support for over 13 different languages, so that the designs can look consistent across all platforms and countries. 1. Your email address will not be published. They typically have variations of orange but can include shades of pink, blue, purple, and red. Jones suggests involving different perspectives at each step in the process. Dropbox introduced a new rebranded visual identity as part of its strategic shift in growth and target audience. In fact, it actually rebranded twice within three years, including several redesigns of its logo. Once youve completed the processes above, its time to announce your rebranding. Who will create the guidelines for colors, fonts, writing and design? Uber rebranding involved re-designing every aspect of its brand identity. 7 Effective Email Newsletter Templates and Design Examples. have decades of experience and Needless to say, its a risk you take when changing the face of a company, especially when its done for the wrong reasons. We realize that changing a logo is a process that can involve many steps and take some time, so we will finalize it gradually. Create new social media ads that highlight your rebranding efforts. Learn More{{/message}}. [name] has been promoted to [new job title]. Why has Survicate Rebranded? As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics. Over the last few months, we have poured our hearts and souls into creating a new image that would accurately depict who we are, at our core as a team. Get the media involved. Have you ever wondered how large brands make rebranding announcements to their audience? Rebranding is more than just changing your logo or your filter on Instagram.The process is really about changing how people think about your brand. You can find the new email signature templates here [insert link]. Dont forget to personalize and segment the audience. Copyright 2001-2023. Tapping into that potential can bring about powerful results in your rebrand. If you've recently rebranded your business, here are some important guidelines to remember while introducing your new brand to your prospects and customers. You want to make sure you get it right the first time around; otherwise, it could impact the credibility of your business. In recent years, we saw even some of the biggest brands making the tough decision to rebrand their identities completely. The rebrand carries through from inside the store to the outside world, including a logo redesign, packaging designs, store remodels, and brand messaging on all advertising and marketingchannels. According toHarvard Business Review, the products fail because businesses concentrate on designing and manufacturing processes, and they postpone the hard work of preparing the products for the market until its too late. With this, we aim to present ourselves better and cater you with better services in times to come. Thankfully, even with a rebrand, the logo symbol remained unchanged. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. *Lifetime access to high-quality, self-paced e-learning content. Why we like this announcement email: The concept of a Trello board coming to life appears to have been created specifically for this announcement. Your customers will notice if you force a different logo onto an old, existing sign at your storefront. This steps major idea is to strengthen our growth and commitments by helping our customers identify with our brand in the marketplace. An reminder after-login message to all customers and trials A social media post Day of name change: An announcement email to all customers and trials (despite who had opened / not opened) An. Marketing a new brand is a big undertaking that involves a wide array of challenges and obstacles. While the brand is synonymous with donuts, it no longer requires the actual word donuts to resonate with customers. The main goal of Cotys rebrand is to celebrate and to represent beauty in a more diverse way. So this should be the first place you apply your new logo. We send product launch announcement emails to announce the launch of a new product, rebranding, or upcoming product-related event. In case the link is offline, you can download a PDF copy or a full-page screenshot. Rebranding is more than just changing your logo or your filter on Instagram. As explained above, among the first steps to re-engage inactive contacts is to identify these people and label them with a contact tag. A Rebranding Announcement Letter is the perfect way to do this. Its a mistake that you should always avoid. To avoid alienating loyal customers, tie your new branding to your company origins. Thankfully, those in charge saw a way out: they invested in what worked and got rid of what didnt. You can segment them and send customized emails. Airbnbs rebrand reinforces the importance of listening to your customers. And prep your sales and customer service for how to inform current customers of the changes.. To maintain a consistent look across all Company X internal and external communications, we have created a distinct new stationery system that incorporates the new branding. Keep up to date with current events and find out what is trending right now in the market. She is also a digital marketing professional who has worked with leading brands in the tech industry. If you havent led a rebrand before, its probably wise to engage a brand agency or consultant to help guide you through the process and provide an outside perspective and even additional resources.. It is essential to assure current customers that the new brand is a positive transformation and will not affect the service and commitment that the business has demonstrated thus far.". List everything that is branded, from marketing materials to delivery vehicles to forms and invoices. Dunkin Donuts announced its rebrand in 2018 by renaming the company to just Dunkin. To find colors that are consistent with the business needs of your department, please refer to the relevant style guides. After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver and bring widespread growth and build a better future for online fashion shopping, The new logo evokes strong feelings of energy and excitement. Jason Hall - ROI Driven Digital Marketing. Well be having a contest that will award the winners scholarship and training partnership opportunities. [Explain your apps purpose in detail with visuals, focusing on the features and benefits].You can get our app from Google Play and App Store. This will provide the highest impact for your new brand as your cars and vans are seen throughout your local areas of operation. The process is really about changing how people think about your brand. Now, they wants to be more than that. If an announcement has been made already about rebranding and your email signature fails to follow suit, customers may be confused about the changes the company is making. Next time, when youre working on brand identity or even a rebrand, make sure that you make the right decisions. It surprised everyone when the company announced a rebrand. All rights reserved. To reduce the number of customers that need to be informed of your new brand, it's important to introduce the brand to your prospects and leads via printed materials. By writing a Rebranding Announcement Letter, you can ensure that your customers are well-informed about the changes taking place at your company. We use software release announcement emails to inform subscribers of a new app or software system release. For that reason, well explain what an announcement email is, how to write one, and show you some announcement email examples so you can see what they look like in action. The tool also makes tracking customer loyalty rewards easier. Tap into new technologies to show customers you are committed to their needs now and in the future.. Our stationery system - which includes PowerPoint documents - is the company's most widely used communications tool. Check out this link on your smartphone and youll know what I mean. You also want to announce it in phases and not jump to dump it on people slow and steady wins the race, Jones added. And the rebrand was introduced to cover other categories of the business, with a special emphasis on serving coffee. Yes, rebranding is a laborious process with a lot of moving parts. When I click on the online version, the text cuts out, forcing me to swipe left and right to read the content.
