ESPN and the whole industry are working hard to bridge the gap. ESPN Audio is comprised of ESPN Radio, the countys largest sports radio network; ESPN Podcasts and ESPN Deportes Radio. The poll results and complementary analysis pieces were published via a three-part series on TheUndefeated.com in October. The six-game series averaged 12.4 million viewers, up 22% from last season. 2022 PlayToday.co All Rights Reserved. The 6,000-square-foot facility has three studios and is connected to ESPN control rooms and technical operations around the country. Also, tennis US Open was held in a bubble without fans and ESPN provided its usual two weeks of marathon telecasts all matches covered on the ESPN app keeping 600 staffers healthy and socially distant in ESPNs biggest annual production. 2 sports app. Below are some statistics on the demography of ESPNs loyal viewers. The increase was 15% after the first two rounds. Lets crunch the numbers with these viewership statistics. ESPN Audio accounted for over half of all sports listening and more than one in five people (22%) listen to ESPN Audio across all platforms each week on average. The direct-to-consumer platform delivered more than 27,500 live events (up from 22,000 in 2021). She graduated from Penn State University and is based in New York City. espn publishes content mostly about Sports with a ball. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. 33% of ESPN employees are women, while 67% are men. Critically acclaimed and award-winning documentaries and original programming including the 30 for 30 films. ), storytelling (, ) and compelling personalities. . ESPN helped raise $2.87 million for the V Foundation. In September, the NFL returned and with it, Monday Night Football cables most-watched series. The Bahrain Grand Prix on March 20 kicked off the 2022. Corporate Citizenship ESPNs Snapchat team was busy building two new shows . Following in the footsteps of Top Rank and the UFC, in July action returned in rapid fire. The number of users on the platform is growing exponentially. As a number of sports were finalizing their plans for return, ESPN organized and aired SportsCenter Special: The Return of Sports. Daily and weekly sport-specific studio shows for NFL, MLB, NBA and college football and basketball. In addition, in August a contemporary and diverse new weekday lineup debuted. There are several key points to make from the fall book. The September 21 Megacast on the 50th anniversary of the first MNF game featured the first home game for the Las Vegas Raiders, hosting the New Orleans Saints. 2 (through October via Comscore) including a global sports category record of 161.6 million users worldwide in October, offers a vibrant source of news, highlights, analysis, features, personalized content and more with localized versions in 20+ markets around the globe. ESPN+ I like to say I simply kept showing up. Primetime viewership is even better for the leading cable network. This year included ESPNs most-watched Mens Semifinals telecast on record (Tiafoe/Alcaraz) with 2.96 million viewers and the third most-watched Mens Final on record (2.2 million viewers, up +3% from 2021). At Walt Disney World in Orlando, the ESPN Wide World of Sports Complex is a leading multi-sport venue for amateur and pro sports, hosting 100 events yearly, several of which are presented on ESPN platforms. SportsCenter, the first-ever ESPN show, aired on September 7, 1979. Between ESPN and ESPN2, 7.7 million viewers watched the Red Sox beat the Yankees in the winner-take-all game. Need Photos? ESPN+, now with 11.5 million subscribers, continues to grow and add to its programming: Soccer programming was enhanced with exclusive Bundesliga and Scottish Premiership action adding to an already industry-leading offering of international soccer plus the MLS. It could happen within the next five years. It also showcased athlete activism as the sports world issues a call to action to address racial injustice in America. Here are Super Bowl ratings for18-to-49-year-olds the prime demographic for advertisers over the past ten years. This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%). 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). ESPN Digital reached an all-time high 109.3 million unique visitors (up +22% YOY) and 10.2 billion minutes of usage (up +10%) in September, capturing more than half of the entire U.S. sports category audience for the month. It was also more segmented, with six different age groups. The streaming service caters to a wide range of audiences, including families, adults, and sports fans. Still, it continues to be a trailblazer in serving sports fans. thought Tom Jones was a perfect fit for the beloved PBS show's audience. In primetime, ESPN . ESPN.com; ESPN App; ESPN3; ESPN Fantasy Sports; espnW.com; ESPNDeportes.com; Andscape.com; market-, college- and sport-specific sites; and more. In November, ESPN+ expanded its daily studio show programming and premium written content, as the exclusive home for the live and replay telecasts of four weekday ESPN Radio shows, a popular daily Spanish-language show (J. Octobers highly anticipated Lomachenko vs Lopez boxing match was ESPN+s most-streamed bout.Also. Audio From college football to NBA Today, sports fans have many options. Every live edition of ESPNs flagship program. Off-platform, the company has been innovative, using Twitter, YouTube, Facebook, Instagram, Tik Tok and Snap. ET to noon, 31% higher than the time slot had performed year to date. The average number of domestic viewers for the 2022 College Football Playoff was 21.7 million. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. In 2023, it has an average viewership of 903,000 so far. Now, you can stream it via ESPN+, Sling TV Orange, YouTube TV, DirecTV, and many more. ESPN+ is available as an integrated part of the ESPN App (on mobile and connected devices) and ESPN.com. It utilized 19 satellite trucks 15 in the U.S. and four overseas (France, Spain, Greece and Israel) remote productions kits with 39 other players and access to 17 team war rooms, as well. 6,000 square feet - the size of the new studio in Las Vegas, the home of Daily Wager and other segments. It is where fans come together to celebrate the sports, the teams and the players they love and to find a sense of community. ESPN is the most-engaged account in sports and is in the top 5 most-followed and engaged brands on the entire platform. People have been rushing home for years, hoping not to miss hearing it. On top of that, we developed innovations and secured new agreements that will drive a successful future for ESPN and The Walt Disney Company. SportsCenters late-night edition is now one of the top ESPN shows by ratings. The networks had their best Kickoff Weekend since 2016, which included the most-watched game across the family of networks in 5 years. The April 28 th edition of SmackDown from Corpus Christi averaged 2,473,000 viewers and approximately 874,000 (0.67) in the 18-49 demographic. 2, ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes, ESPN Digital Ranked No. Sunday NFL Countdown andMonday Night Countdown resumed albeit from a new home, a rooftop studio at ESPNs New York Seaport District studios. These included Natalie Portman, Chelsea Clinton, Glennon Doyle, Dany Garcia, DeMar DeRozan, and Abby Wambach. distributed by ESPN Radio and airing on over 200 radio stations across the country. After two rounds, the NCAA Tournament audience is 15% larger than 2021. In the first quarter of 2022, the sports network's daytime viewership for this group increased by 23%. Third most-watched Womens College World Series (WCWS) since 2015. with an audience of 1.6 million. To understand what makes ESPN successful, we should look at its fan base. Sports talk and event programming. The show not only celebrated the year in sports as always but highlighted inspiring stories of service, perseverance, and courage in the face of this unprecedented health crisis. Airing live from the Par 3 course on November 14, the show averaged 1.8 million viewers on ESPN from 10 a.m. Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. You can use this information to anticipate new or improved offerings from ESPN. It's more family-focused than child-centric. ESPN today announced it set its NBA Playoffs first round audience record on Friday, April 28, as the Golden State Warriors vs. Sacramento Kings Game 6 averaged approximately five million viewers (4,977,000), according to Nielsen. In an ever-changing and competitive landscape, ESPN continues to lead through a focus on quality, creativity and an inclusive culture.. In those same age. The most-watched sports news/studio show on cable in 2022, up +8% vs. 2021 (excludes NCAA programming). It accounted for 26.14% of all website visits. ESPN appeals to sports fans of all ages. 25 former international players and soccer journalists leading coverage. I was told it would be for three months at all of $5.50 per hour. I joined merely to help with the upcoming Americas Cup in Australia. The industry has taken steps to promote gender equality in sports. Cable TV viewership is going down, but providers are still making billions. There are other ways that people can access the network aside from cable. ESPN Stories debuted on the ESPN app in July. ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. That said, about 45% of Disney Plus users are under 18 . In 2020 a year unlike any other where virtually the entire world of sports came to a standstill for months ESPN relied on its four business priorities and its company values in best serving sports fans through linear, digital and streaming offerings, led by ESPN+ which more than tripled its subscriber count to 11.5 million. 3 Followers Founder, CEO of World's Greatest. ESPN's presentation of Game 4 on Monday night averaged 1.04 million total viewers (peaking at 1.5 million) and 466,000 viewers in the 18-49 demographic, an increase of 14% and 16% over the . The other 32% represent users aged 35 and older. It was the most-watched baseball game on ESPN since 1998, per Nielsen, and the. The two most-watched sports news/studio shows on cable. The companys efforts were rewarded with strong growth, despite the sports shutdown. drew an average of 4M viewers and was the most-watched regular-season game on any network in three years. Other channels launching in 2020 included The Undefeated, Sports Betting, and the ESPN Archive channel. To fill the void, ESPNs programming, production and remote operations departments mobilized quickly and innovated, delivering a mix of compelling news, commentary, access, opinion, analysis, incredible storytelling and even some unique events. By adapting to the changing times, the network has managed to stay relevant. Its presence on pay TV is slowly waning, but its OTT services are picking up. ESPN offers sports fans live major events and original studio programming with the authority that they trust and the personalities that they love. Of those who knew about the streaming platform, 70% did not subscribe. Averaged 1.21 million viewers on ESPN, up 50% from last year. ; MLB; NBA (The Finals on ABC); NHL (Stanley Cup Finals on ABC); college football including the College Football Playoff; mens and womens college basketball, including the womens NCAA Tournament; tennis Australian Open, Wimbledon and US Open, all start to finish; The Masters; WNBA; Little League World Series; and more. Most notable is Ally Financials ad buy with ESPN. Highlights: ESPN is the No. Marketing was honored in October when for the first time, ESPN swept Gold, Silver and Bronze in the Sports, Media and Entertainment category at the Ogilvy Awards, given by the Advertising Research Foundation for 2020 ad campaigns that exemplify the power of research and insights that drive successful marketing campaigns. The fact that the SportsCenter tune has been an earworm for decades says a lot. It dropped to 2.67 million viewers in September 2016. Website traffic tells a different story than the previous Statista survey. espn.com Audience Demographics. A different survey from Statista shows that ESPN viewership in September 2015 was 3.26 million. Now, he combines his interests and experience to bring you the latest news, helpful guides, and trustworthy recommendations from the worlds of gambling, sports, and video games. Its a glimpse of the new viewership landscape for cable TV. The Undefeated ESPNs multiplatform content initiative exploring the intersections of sports, race and culture contributed substantially to the national conversation around social justice. Its growth rate is one of the fastest among todays OTT streaming services. Its just a matter of matching the appropriate platform with the right demographic. Age Distribution. These ESPN viewership statistics will add more insights. SportsCenter with Scott Van Pelt veers away from the usual recipe of ESPNs flagship program. They were segmented into three age groups. The ESPN social team is celebrating an impressive milestone as its main TikTok account surpassed 20 million followers in under three years. Sixth annual year-long journalism training program. The cultural relevance of our brand was evidenced by the wide-ranging response to The Last Dance, while the innovation our employees consistently bring to their work was reflected in the success of virtual league drafts and producing shows and events with the production crew and commentators off site. Notable releases: ESPN Films releasedThe Captain on Derek Jeter,Dickie V and Fate of a Sport on the launch of the Premier Lacrosse League (PLL). During this time of uncertainty and with its familiar programming missing, the company learned fans needed sports in their life more than ever. Among Viewers 18-49, ESPN Tops all Cable Networks by Wide Margin, Long List of Studio Shows with Surging Audiences, Every Live Edition of, In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. Five of the six games (Game 1-5) were the most-viewed telecasts of their respective days among total viewers and adults 18-49. ESPN Digital also ranked as the No. Photography and images are a primary interest for espnW and Pinterest is a highly visual channel, so it's a natural fit. The national interest . Through its affiliated networks and businesses, ESPN reaches sports fans around the world via 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. Through October, ESPN Digital had led the U.S. sports category for 32 consecutive months (and 77 of the last 79). ESPN has now won 232 Sports Emmy Awards in 35 years of eligibility, and the 2022 total tied its own records for most wins in 2015 and 1996. Jessica Mendoza made history as the first woman to serve as a national game analyst for the Fall Classic on any platform; similarly, Doris Burke had done the same for the NBA Finals. Podcasting enables deeper rather than broader content, connecting closely with a specific audience. ESPN was originally conceived in 1978 and office space was rented in Plainville, Conn., before the Bristol property was purchased and developed. Launched in April 2018, ESPN+ has grown to more than 24.9 million subscribers. The WNBA (most-watched since 2004) and NFL Drafts (the most-watched ever and aired across ESPN, ABC, NFL Network and ESPN Deportes) were ambitiously reinvented for a virtual world. On Saturday afternoon at 12 noon ET on ESPN, the XFL's game between the St. Louis Battlehawks and Orlando Guardians averaged 636,000 viewers. Also, there were reairs of great games and events such as the Masters, Indy 500 and NFL Draft first rounds; a marathon of O.J. In 2021 F1 welcomed 2.69 million fans back to its events - after closed doors in 2020 - even though many races had limited capacities, and some could not welcome fans at all due to the Covid-19 pandemic. The largest age group of visitors are 25 - 34 year olds (Desktop). Many of its audiences are from the younger demographic. ESPN has evolved through the years. Best Super Bowl week audience in six years; up 54% from 2021 and 34% from 2020. Industry publication DigiDay recently reported on the . Later promos were born of the importance to stay connected with fans. Things were a bit slow the following year. Things are looking up now for ESPN+, but it wasnt this popular initially. The first captured the state of mind of fans during the stoppage and another the heightened anticipation for sports as they began to return. (Source: Comscore). It increased by 11% from the previous year. monetizing linear). Also, The Undefeated and the Kaiser Family Foundation conducted a nationwide survey that explored the views and experiences of African Americans during the coronavirus pandemic. It shows how target market segmentation can be discussed in less than 300 words. audience grew by 45%. Follow More from Medium Aleid ter Weel in Better Advice 10 Things To Do In The Evening Instead. ESPN has played a vital role in that dynamic since 1979, yet it has never been more important than today with a global pandemic, the stoppage of sports, a divisive political arena and the essential fight for racial justice. Through its affiliated networks and businesses, ESPN reaches sports fans around the world vi. ESPN Digital also ranked as the No. ESPN Fox Nation FOX NOW fuboTV . The increase was even more pronounced in prime time up 40% to 2.068M viewers. ESPN personalities, joined by athletes, authors and advocates addressed systemic racism and the unifying role sports plays in bridging the widening gap between law enforcement and the African-American community in a series of roundtable discussions, essays and interviews. Register for FREE to view full report Outreach efforts moved online to continue the priority of giving back to the community and those in need. Jimmy Pitaro, in October named Chairman, ESPN and Sports Content, who in September was named Sports Business Journals Executive of the Year for 2019-20. soared 45% over last years average audience. In all cases, the passion and work ethic of ESPNs people proved essential in rising to the occasion. (Source: Comscore), The ESPN Fantasy App continues to be the #1 fantasy sports app in the U.S. in 2020 (Jan-Oct) in terms of reach, +25% larger than the No. The average employee at ESPN makes $60,383 per year. (launched in 1979, ESPN HD launched in 2003); (2004, ESPN Deportes HD in 2011), the regionally focused. Only 1.4 million people had subscribed to the service by quarter one of 2019 and 3.5 million by the years end. In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. Additional games were accessible via ESPN3, ACCNX, SEC Network+ and ESPN+; all games were available on the ESPN App. ESPN Plaza includes more than 1.3 million square feet in 19 buildings on 120 acres (additional 200,000+ sq. After extensive research and analysis, Zippia's data science team found that: Andscape continued its agenda-setting journalism highlighted by Sidelined, a season-long look at the NFLs lack of diversity in coaches and team executives. Supplementing the traditional coverage, ESPNs first-ever group and hole coverage of the PGA Championship and the Masters, which also included two days of practice, was critically acclaimed. Dream On on the 1996 USA Womens Dream Team. These, Almost half of Americans aged 30 to 49 watch ESPN on cable TV, ESPN led the other networks in daytime viewership for 18 to 49-year-olds by a wide margin in 2022, 74.28% of ESPNs audience base online are males, ESPN+ has 24.9 million subscribers as of the first quarter of 2023, SportsCenter with Scott Van Pelt averages 903,000 viewers in 2023, up by 45% from 2022, Womens College Basketball audience grew by 45% in 2022, An average of 311,000 viewers watched NBA Todays weekday afternoon edition in 2022, 21.7 million people, on average, watched the College Football Playoff semis in 2022. , exactly? Features included: Trae Young, Francis Ngannou, Auston Matthews, Coach K, Jonquel Jones, Oklahoma Softball, Coco Gauff. Heres a sneak peek of the most interesting ESPN viewership stats: Not too long ago, you could only get ESPN through cable or satellite. Throughout the year, ESPN successfully reached sports fans in record numbers and expanded its reach through a multi-platform ecosystem across linear, streaming, digital and social outlets. The streaming platform now has around 25 million subscribers in the US alone. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. It also topped the no. Coverage of the American Athletic Conference debuted and agreements were struck with the Patriot League and the Southland Conference, increasing the number of college conferences on the service to more than 20 Big 12, AAC, America East, ASUN, Atlantic 10, Big South, Conference USA, ECAC Hockey, Horizon, The Ivy League, Metro Atlantic, Mid-American, Missouri Valley, NEC, Ohio Valley, Patriot, Southern, Southland, Summit, Sun Belt, WAC and more.
